Privacy and Confidentiality Policy for Clinica Melz)

1. Purpose

The purpose of this policy is to establish clear guidelines for the lawful collection, use, storage, and transfer of personal information obtained through online advertising platforms (including social media platforms such as Facebook and Instagram) from individuals interested in dental services offered by Clinica Melz in Mexico.

2. Scope

This policy applies to all employees, contractors, partners, and third-party service providers of Clinica Melz who handle personal information collected through digital marketing campaigns, inquiry forms, messaging platforms, phone calls, or other communication channels.

3. Applicable Laws and Regulations

Clinica Melz adheres to all applicable data protection and privacy laws, including but not limited to:

Mexico

Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP)

Applicable regulations issued by the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI)

United States (where applicable based on the individual’s location)

Federal Trade Commission Act (FTC Act)

Applicable U.S. state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA/CPRA) where relevant

Other applicable consumer protection and privacy regulations

4. Collection of Personal Information

a. Personal information collected may include, but is not limited to:

Name

Email address

Phone number

Information voluntarily provided regarding dental needs (such as photos or X-rays of the mouth, when applicable)

b. Personal information is collected only when individuals voluntarily provide it through ads, forms, messaging platforms, phone calls, or other direct communications.

c. Explicit and informed consent is obtained prior to collecting personal information, clearly outlining:

The purpose of collection

How the information will be used

Any potential transfers or disclosures

5. Use of Personal Information

a. Personal information is used solely for legitimate business purposes, including:

Responding to inquiries

Providing information about dental services

Evaluating eligibility for dental treatments

Communicating regarding appointments, pricing, or treatment options

b. Personal information will not be used for purposes other than those disclosed without the individual’s explicit consent, except where required or permitted by law.

6. Transfer and Cross-Border Processing of Personal Information

a. Personal information collected from individuals in the United States may be processed and stored in Mexico for the purpose of providing dental services through Clinica Melz.

b. When applicable, personal information may be shared with authorized service providers (such as CRM platforms, communication tools, or advertising platforms) strictly for operational purposes.

c. All cross-border data transfers are conducted in compliance with applicable Mexican and U.S. laws, using appropriate safeguards to protect personal information.

7. Security Measures

a. Clinica Melz implements appropriate technical, administrative, and organizational safeguards to protect personal information against:

Unauthorized access

Disclosure

Alteration

Loss or destruction

b. Access to personal information is limited to authorized personnel who require access to perform their professional duties.

8. Data Retention

Personal information is retained only for as long as necessary to fulfill the purposes outlined in this policy or as required by applicable laws and regulations. Once no longer required, data is securely deleted or anonymized.

9. Individual Rights

Depending on applicable law, individuals may have the right to:

Access their personal information

Request correction or updates

Request deletion or limitation of use

Withdraw consent at any time

Requests will be handled in accordance with Mexican and applicable U.S. privacy regulations.

10. Training and Awareness

All personnel handling personal information receive training regarding data protection obligations, privacy best practices, and compliance with this policy.

11. Review and Updates

This policy is reviewed periodically and updated as necessary to reflect changes in laws, regulations, or business practices. Updated versions will be made available as required.

12. Contact Information

For questions, concerns, or requests related to this Privacy and Confidentiality Policy or the handling of personal information, individuals may contact:

Clinica Melz
Email: [email protected] (replace if needed)

Conclusion

Clinica Melz is committed to protecting the privacy and confidentiality of personal information collected through its advertising and communication channels. This policy reflects our commitment to compliance with applicable Mexican and United States privacy laws and to maintaining transparent, secure, and responsible data-handling practices.

Clinica Melz is an independent dental clinic and is not affiliated with Facebook, Meta, or any social media platform. All referenced trademarks belong to their respective owners and are used for descriptive purposes only.

Date of last update: January 2026